Every business attempts to gather as many positive online reviews as possible. The benefits of online reviews are not just limited to making a positive impact on your target audience. They also have an effect on your search engine rankings. Find out how reviews and ratings help you improve your SEO.

1. Improved Local Search Rankings

When you have a large number of positive reviews with high ratings, they can help boost your local search rankings.  Google and other search engines display the most relevant businesses when someone searches for a product or service. Customer rating is used as an important factor in determining which business should rank high.

Google, Bing, and Yahoo are increasingly focusing on user experience. And customer reviews and ratings are important for the consumer in determining which business to choose. So search engines simply cannot ignore online reviews.

2. Increased Click-through Rates

When you have more reviews with higher ratings, it helps boost your click-through rates (CTR). When your target audience finds three different businesses in local search results(including your business), they are going to click on your link only if you have the highest customer ratings. So if you want to generate more clicks (and thus more targeted traffic), make sure to improve your online ratings and reviews.

3. Build Credibility

Another advantage of having positive reviews and ratings is that it helps build brand credibility. More than 90% of consumers are going to read reviews to determine if they can trust a business when buying from them. In order to boost your online reviews, it is best to ask for it when they have had a positive experience with your brand.

Getting reviews should be a continuous part of the process. Make sure to integrate it into the overall user experience process of your business.

4. Reviews Add Unique Content

The more unique and rich content you have online, the better it is for your SEO. And online reviews help you add more organic content to the web. Another positive SEO aspect to reviews is that it helps add fresh content. Google and other search engines love fresh content.

Thus, there are many benefits of having a large number of positive online reviews. They help boost your search engine rankings, help your business get found, and improve your brand’s credibility. You can receive reviews on a wide range of websites. This includes Facebook. Yelp, and Google. There are many businesses that have made the most of this strategy.