Video Marketing


Tracourt Digital Marketing helps businesses grow using video. We help you leave a memorable image on your prospect’s mind. We offer high-quality video production and editing services for your business or organization. Available for a free consultation today!

Some people are hard to convince, but video marketing isn’t just for video production. If you aren’t aware of the power video has in terms of marketing your product or service, then buckle up and get ready for your business to be transformed.

Many businesses have already gotten on board with video marketing, but some still wonder how it can benefit them. Let’s explore the reasons that videos make good marketing tools.

1) Videos can show people things that words cannot describe

There are all sorts of neat things on YouTube where companies reveal more about themselves than they ever could on paper or during an audio recording. Why do so many people choose video instead? It may have something to do with human nature.

People are more drawn to video than they are to text or audio. They want to see what you’re selling instead of just hearing about it. It’s important that video marketing videos are high quality, but that means the video will be engaging simply because your customers want some visual stimulation while learning about your product or service.

2) Videos give people an incentive for joining your mailing list

If you leave video marketing behind on video production alone, then you’re missing out on a wide variety of ways to get consumers onto your email lists. For example, there is nothing more enticing than someone trying to sell something in video format with less than 10 seconds of advertising time, which is known as a “teaser ad”. Teaser ads can be video clips, images with text on them, or video ads that play at the end of someone’s video.

3) Video marketing allows you to keep your message consistent

One video won’t do as much as multiple video marketing messages out there. That means it’s important for video marketers to go for consistency instead of just one-and-done videos. Make sure your video messages stay consistent and always appear on similar topics if they’re about the same service or product line. For example, a company might produce several videos that all talk about different details of an upcoming product release over time rather than just releasing a single video and ending it forever once the product hits online stores.

4) Videos can turn renters into buyers

If someone is considering renting something but isn’t quite sure they want to make the commitment, video marketing might be the next best thing. Videos can give potential consumers an idea about what it’s like to rent out your services or products without them having to physically visit your facilities and get the feel for how things work in person.

5) Video marketing is ideal for niche markets

The one common ground that every video marketing campaign should have is that each video must be created with a specific niche market in mind. If you try to sell just any video product or service you want, then people won’t take video seriously as an industry. Those who are into video production or online video marketers will see right through your lack of preparedness if you don’t tailor each video marketing video to the niche market you’re targeting.

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Video Marketing

Explainer Videos

If you are looking to explain your business, product, or service through video, you can hire a video marketing expert. Also, if your product involves customers, video marketing is a good way to educate them about the product or service. If you’re looking to increase your customer base or get your product in front of more people, consider hiring an advocate to explain your business using video. Videos are useful for building customer loyalty and reinforcing brand identity.

Social Media Channels and Video Marketing

Videos are not only great for your website but to use on your social media platforms. There are a number of options for effective video marketing. The video creation process and live streaming on social media is a great way to engage your audience. You can include a call to action, such as a link to your website, in your video and draw customers to it.

Digital and Social Channels

You can hire a camera person to help you make a social media video for product promotion. If you don’t have a camera person, you can use your phone to record an engaging video. Avoid using photos to illustrate your product. Using photos is less effective than videos. However, there are a great number of online videos footage to use in your video marketing campaign.

How-to Videos

In many cases, you may only need to create a short video to display certain details about your product. Like how-to videos, which demonstrate how to use a product or solve a problem. Making strategy videos, also known as instructional videos, is very popular among marketers. These are videos that explain some aspects of your business and services. They can be very helpful in driving traffic to your website or landing page, especially if viewers are interested in learning more. News videos are likely to be used to boost engagement, so your video marketing campaign should focus on content that your audience finds interesting or informative.

Best Video Platform

A Youtube channel is a great place to host these videos. A Youtube channel is a great place to host these videos. YouTube is the second largest search engine after Google, so having your videos found there can greatly expand your viewership. Having your videos hosted on YouTube also makes it easy for viewers to find your content if they search for it on search engines. Always look for a quality location for hosting videos.

Some of the compelling reasons to host your future videos on Youtube are listed here:

– No ads

– On-demand viewing

– No subscription fees

– Easy sharing on multiple platforms

– YouTube will automatically convert videos to HD.

Product Videos

Some products can have multiple uses. For example, a piece of furniture can be used to sit on, or as a table for a meal. There are millions of videos related to different products with many different uses. To present a product properly, a great video is an essential element. Before video marketing, buyers took photos and videos of the product if they wanted to look at the product from multiple angles. For example, if a buyer wanted to look at a display model, they would need to check the product out in person. Now, before making a purchase, a buyer can look at the product from multiple angles through videos. This provides the buyer with more confidence in making a purchasing decision, including emotionally. Video marketing increases buyer confidence by allowing the buyer to examine a product before they decide whether to purchase it. Customers are made feel more comfortable, as well, because videos can educate the customer and make the customer feel more comfortable making a purchase.

Brand Videos

Brand Videos & Testimonials are two of the most powerful tools a video marketer has. People usually feel better about brands after watching a video testimonial, and studies show that people are more likely to make a purchase after watching a video review of a product. Nowadays, there are video sites online that offer brands the opportunity to create videos that can be viewed by hundreds of millions of people. Additionally, many brands use videos and video marketing to advertise their products. This is another great video strategy.


Questions and Answers

  • What is meant by video marketing?Video marketing is a marketing strategy that relies on the use of videos to promote a brand to a large audience. Video marketing can either be promoted through YouTube or on any other video-sharing site on the Internet.
  • What is an example of video marketing?A brand can create a video advert for their website, and the video can be shared on their own website, or they can send it to a social media platform like Facebook or YouTube. The video can then be embedded on a website so anyone who visits that website can view it.
  • What are the types of video marketing?There are four main types of video marketing that brands can use for their business. Viral videos involve creating something that has a good combination of entertainment value as well as sales value. For example, a brand can create a funny video about a product that is purchased by the target audience. Social media videos also involve the use of entertaining videos, but they focus on promoting a brand on social media. Product videos take the entertainment value a bit further, and they focus on showing people how a specific product works. For this reason, people who are interested in the product are the ones who watch these videos. Professional videos involve using proven storytelling techniques. These videos can be commercially produced or they can be created by a brand itself. Professional videos have been shown to improve customer engagement online as well. For example, a professionally-produced video involving a well-known brand will often get viewers to visit the website to learn more about the brand.

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